We all know how difficult it can be to sell a home. You’ve spent years making it your own, and now you’re just waiting for an interested buyer to come along and make you an offer on the place. Well, good news—there are plenty of digital display options out there that can help make this happen in no time!
In the past, selling a home was a pretty straightforward process. Buyers would walk into a sales gallery, look at the interior design, and think about what it would be like to live there. Today, that process has changed considerably: Homebuyers are more savvy than ever before—and as such, they’ll want to know more about your community before they sign on the dotted line. Fortunately for you (and them), there are several digital signage options out there that can help make this happen in no time.
Replicate the Homebuyer Journey
The first thing you can do to get your potential buyer’s attention is to replicate the homebuyer journey. This will help them see what it is like to live in your building or neighborhood, and why they should buy one of your properties.
If you have some digital displays in property sales galleries, use them to show off information about the lifestyle of the community and what it’s like to be a resident there. Showcase images from local restaurants, bars and coffee shops, parks and sports facilities, as well as nearby schools and shopping centers. You can also share information about local events that take place in the area every month. If you’re selling a condo or apartment building, add photos of the common areas as well as private spaces such as kitchens and bathrooms. If possible, include floor plans so buyers can visualize how much space they’ll actually have once they move in.
Digital display screen technology enables you to show how a building looks at different times of day, so you can showcase how light floods through your real estate window display during the day and glows softly at night when there are no lights turned on inside. The same goes for showing people what it feels like walking around outside in specific locales – maybe it’s sunny with clear blue skies or perhaps it’s cloudy with an occasional burst of raindrops falling gently onto leaves.
Promote Location and Community
Showcase the location of the building with real estate digital signage. A building’s address can be a powerful marketing tool as it ties in with other marketing messages, including those targeted at prospective buyers in local areas. If a developer is selling apartments in an office district, they would want to highlight how close their project is to transport links and other amenities. If they’re selling in the suburbs, they’ll want to show off how much greenery there is around them.
The location of your property can also help you attract potential renters or buyers who are attracted by its proximity to local schools and universities or even just general vibes from being close to particular shops or restaurants.
Communicate the Benefits of Living in a Nearby Building
When you’re selling a property, you’re not just selling the property itself. You’re selling the lifestyle that comes with it. And if your digital display can help potential buyers visualize what they’ll be able to enjoy there year-round, instead of just during those few weeks when photographers go out looking for pretty pictures, then you’ve got an opportunity to showcase the benefits of living in your building in an eye-catchy way that will make it stand out from other properties on the market.
The images can focus on architectural details and layout or they can highlight views or community amenities like pools and fitness centers. Digital displays also make it easier to showcase the features of a neighborhood, city, or community by showing how great life would be for them.
Add a Touch of Luxury to Your Sales Gallery
You can also use digital displays to add a touch of luxury to your sales gallery. Lifestyle photography and video is a fantastic ways to showcase the lifestyle of homeowners within your building, which will help attract luxury buyers.
Digital technology can help you showcase your brand as well as the products that you’re selling in the sales gallery. You may wish to demonstrate how easy it is for someone new to use high-tech gadgets such as smart speakers, thermostats, and security systems. Another way in which digital window display screens can be used effectively is by showcasing your location and community through photos or videos filmed outside of your property development project
More Ways to Engage Homebuyers in your Sales Galleries with Digital Displays
To engage potential buyers in your sales galleries,
- Use digital displays to showcase the community. This might include features such as parks, schools and other amenities nearby.
- Try using a digital display to showcase the building itself. Include images of common areas and high-end materials used in construction like marble or granite countertops or high ceilings.
- Showcase your building’s energy efficiency by showcasing its LEED certification with a digital display that shows off how it has been greened up for maximum energy savings.
- If you are selling condos, create an interactive map on a digital display so that visitors can see where different units are located within the development on a floor plan of the building and discover which condo they want before seeing it in person at an open house – this will help them decide whether they want to buy right away based on what they see on screen!
Using Digital Displays Make Your Sales Gallery Stand Out
Digital displays are easy to use, cost effective and can be installed quickly. Digital displays can help transform your Sales Gallery into a dynamic space that showcases life in your communities while also providing information on current sales offers. Digital displays allow you to present information in an engaging manner. This means that potential buyers don’t have to read through pages of text or lists of numbers—they can see what’s happening in real time!
The main benefit of digital displays in property sales galleries is that they allow you to use any type of content on them—from images and videos of your communities, to floor plans and models of individual units. The more information about your product you can share with potential customers, the better chance you have of making a sale. Additionally, when combined with interactive features such as touch screens or motion sensors, digital displays can help guide visitors through your Sales Galleries and sales offices at their own pace while still keeping them engaged throughout their visit.
If you’re looking to excel as a renounced property developer, take the power to showcase yours in amazing detail and make sales faster than ever before. At AV Discovery we understand just how important these spaces are for your business, which is why we’re always happy to help our clients find the perfect solution for their needs—whether it be large or small!